NEOM stands as one of the most ambitious undertakings of our time — a centerpiece of Saudi Arabia’s Vision 2030 and a bold reimagining of how humanity will live, work, and connect. Stretching across vast desert terrain, dramatic rock formations, and a pristine 468 km coastline, NEOM is not just a city: it is a prototype for a cognitive civilization built on intelligence, sustainability, and digital-first design.
Within this futuristic region lie pioneering projects such as THE LINE, a hyper-connected linear city built with a reflective glass façade, and Oxagon, the world’s first floating industrial ecosystem. Every aspect of NEOM is engineered to create a human-centric, responsive environment where technology anticipates needs rather than imposing them. To bring this vision to life, one element is absolutely fundamental: a next-generation digital backbone capable of supporting billions of intelligent interactions every second.
And at the center of that backbone is fiber.
Deploying a comprehensive FTTH (Fiber-to-the-Home) and FTTx network is far more than a networking upgrade — it is a strategic enabler of NEOM’s mission. Fiber delivers unmatched performance, ultra-low latency, and long-term economic and environmental advantages. With a carbon footprint up to 96% lower than legacy HFC networks, fiber supports NEOM’s commitment to zero-carbon living and a circular economy. NEOM’s adoption of an expansive FTTH network positions it at the forefront of a global market expected to more than double by 2033, propelled by surging demand for high-speed internet, 5G ecosystems, hyperscale data centers, and AI infrastructure solutions.
This approach enabled NETS to reset expectations, introduce structure, and demonstrate that experienced FTTH Contractors can rescue even the most troubled deployments.
Delivering a world-class FTTx network across NEOM’s diverse geography requires a blend of engineering expertise, modern construction techniques, and intelligent project management. The process begins long before fiber touches the ground. Engineers conduct pre-installation quality tests to ensure every strand of cable is fault-free and ready for high-speed deployment. Trenches are meticulously prepared, with conduits arranged in parallel to accommodate future expansion. Safety components such as warning tapes and electronic markers ensure the network remains accessible yet protected.
Once groundwork is ready, installation methods take over. Cable blowing — a technique that uses compressed air to propel fiber across long distances — ensures efficiency, reduces deployment time, and guarantees uncompromised cable integrity. Precision fiber splicing, performed by highly skilled specialists, ensures seamless optical continuity for ultra-fast, uninterrupted data transmission.
A project of NEOM’s magnitude cannot operate on build-and-forget principles. Its complex digital ecosystem demands continuous oversight, reliability, and adaptability. This is where managed infrastructure solutions become indispensable.
Modern mega-projects rely on a comprehensive “as-a-service” model, entrusting specialized partners to design, maintain, monitor, and secure the full stack — from telecom infrastructure solutions and digital infrastructure solutions to cloud infrastructure solutions, IT infrastructure management solutions, and data center infrastructure solutions.
As a key enabler of NEOM’s digital future, NETS International brings more than technical expertise — we bring a commitment to precision, innovation, and operational excellence. Our teams manage every layer of the infrastructure lifecycle globally, including:
With the right architecture, FTTH broadband becomes far more than an internet service — it becomes the lifeline of a thriving, interconnected society. NEOM’s fiber network will support:
The ripple effects extend beyond urban design. Large-scale fiber deployments consistently boost property values, increase household income opportunities, and spur job creation across sectors. By building its FTTH and digital infrastructure from the ground up, NEOM is investing not just in technology, but in long-term prosperity, livability, and human wellbeing.
The ripple effects extend beyond urban design. Large-scale fiber deployments consistently boost property values, increase household income opportunities, and spur job creation across sectors. By building its FTTH and digital infrastructure from the ground up, NEOM is investing not just in technology, but in long-term prosperity, livability, and human wellbeing.
NEOM is more than a project — it is a vision of how humanity will co-exist with technology in the decades ahead. And like any intelligent organism, its future depends on the strength of its nervous system.
NETS International is proud to serve as a trusted IT infrastructure solution provider, delivering the expertise, innovation, and managed services required to build and sustain this unprecedented digital ecosystem.
Together, we’re not just deploying fiber —
we’re laying the foundation of the world’s first cognitive city.
